According to YouTube, tags play a vital role in video discovery. It increases your video impressions so you get more clicks and more views.
It’s an important SEO factor that comes next to the YouTube video title and video thumbnail.
How YouTube tags increase your video impression:
Let’s say you’re focusing on the keyword “Weight loss” and you super optimized your video title, description for this keyword.
What would you do if people search “how to lose weight” on YouTube?
Do you think your video is shown for this keyword?
More likely no!
This is where YouTube tags help viewers to find your video for the LSI keywords(Latent semantic indexing) or related keywords.
You need to continuously monitor the rank of YouTube tags to understand how your videos are performing for those keywords.
If any tag doesn’t rank in the top 50 you are not gonna get views for that YouTube tag.
So, it’s a good idea to replace it with another tag.
But how do you check the YouTube tags rank? Let’s see: