According to YouTube, tags play a vital role in video discovery. It increases your video impressions so you get more clicks and more views.
Â
It’s an important SEO factor that comes next to the YouTube video title and video thumbnail.
Â
How YouTube tags increase your video impression:
Â
Let’s say you’re focusing on the keyword “Weight loss” and you super optimized your video title, description for this keyword.Â
Â
What would you do if people search “how to lose weight” on YouTube?Â
Â
Do you think your video is shown for this keyword?Â
Â
More likely no!
Â
This is where YouTube tags help viewers to find your video for the LSI keywords(Latent semantic indexing) or related keywords.
Â
You need to continuously monitor the rank of YouTube tags to understand how your videos are performing for those keywords.
Â
If any tag doesn’t rank in the top 50 you are not gonna get views for that YouTube tag.Â
Â
So, it’s a good idea to replace it with another tag.
Â
But how do you check the YouTube tags rank? Let’s see: